How to Add a Manager (Third Party) to Google Analytics

How to Add a Manager (Third Party) to Google Analytics

This guide will walk you through the process of granting a manager or third-party access to your Google Analytics account.

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Step 1: Log in to Google Analytics

• Go to https://analytics.google.com/

• Sign in with the account that owns/administers the property.

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Step 2: Go to Admin Settings

• In the lower-left corner, click the gear icon (Admin).

• You will see three columns: Account, Property, and View (Universal Analytics) or Data Stream (GA4).

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Step 3: Choose the Right Level of Access

• Assign at the Account level to manage everything.

• Assign at the Property level to manage a specific property (website or app).

• Assign at the View (UA) or Property (GA4) level for limited access.

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Step 4: Add the User

• Under the correct level, click Account Access Management (GA4) or Account Settings → User Management (UA).

• Click the + (Add) button → Add Users.

• Enter the Google account email address of the manager/third party (must be a Google login).

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Step 5: Assign Roles & Permissions

• Administrator – Full control (can add/remove users, change settings, link Google Ads).

• Editor – Can make changes to settings (but not add/remove users).

• Analyst/Viewer – Can only see data and run reports.

• Click Add (or Invite). The user will receive an email invitation.

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The third party will now have the assigned level of access to your Google Analytics account.

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